Stories of beautiful things—and the lives we build around them.

Cashmere may be the foundation, but every thoughtfully chosen piece has a story: where it was made, how it was found, why it deserves to be cared for, and how it becomes part of a life well lived.

Here, I share stories about cashmere, distinctive finds, personal style, resale, life in Marin, and the quiet pleasures of choosing with intention. It’s all rooted in a simple philosophy: buy better, wear longer, and make room for what truly matters.

A cozy workspace with folded sweaters, a cup of coffee, an open notebook with a pen, a framed landscape photo, and soft fabrics on a wooden surface, illuminated by warm sunlight.

Ellen Gustafson 9/16/25 Ellen Gustafson 9/16/25

How to Wash Cashmere at Home Without Ruining It

Most cashmere can be safely washed at home — and doing it right actually helps your sweaters last longer. A step-by-step guide to washing cashmere without shrinking, stretching, or ruining it.

Ellen Gustafson 9/2/25 Ellen Gustafson 9/2/25

Simple Shifts: What I Stopped Paying for in Midlife - and Why It Matters

Midlife has a way of clarifying what's worth your money — and what isn't. A candid look at the spending habits I let go of and the more intentional choices that replaced them.

Ellen Gustafson 8/28/25 Ellen Gustafson 8/28/25

Why Preloved Cashmere Is Better Than New — and How to Find the Best Pieces

The best cashmere doesn't have to be new. Explore why preloved cashmere is not only the more sustainable choice, but often the softer, better-made one too.

Ellen Gustafson 8/15/25 Ellen Gustafson 8/15/25

From High Tech to Heritage Knits

From a career in tech to curating preloved cashmere in Marin — the story behind the pivot, and why slowing down, buying better, and building something rooted in craft turned out to be the most meaningful work of all.