I’ve always loved cashmere, now it’s my life’s work.

Welcome to Marin Cashmere. I’m Elle — founder, storyteller, and lifelong lover of beautiful knitwear. What began as a search for timeless pieces became a business built around intentional style, sustainability, and the belief that the best things are meant to be loved for years.

  • From tech career to cashmere — the story of how a lifelong passion became a real business.

    For most of my adult life, I worked in tech. Fast-paced, strategic, demanding — and honestly, I loved a lot of it. But through all of it, there was always cashmere.

    Not as a trend. Not as a splurge. As a constant. That one sweater you reach for on a slow Sunday morning. The scarf that makes everything feel more pulled together. The piece you've had for fifteen years and somehow still love more than anything you bought last season.

    When I was laid off, I had a choice about what came next. I could look for the next corporate role. Or I could lean into something I'd been quietly building on the side — a small, curated shop of preloved cashmere pieces I sourced, restored, and sold because I genuinely believed in them.

    I chose cashmere.

    What started as a side project became a real business. And Marin Cashmere — inspired by the coastal, unhurried life here in Northern California — became the thing I wake up excited to work on every day.

  • Why preloved, why intentional, and why the best piece in your closet isn't the newest one.

    Marin Cashmere is built on a simple idea: the best piece in your closet isn't the newest one. It's the one you actually reach for.

    Every piece in the shop is preloved — carefully sourced, inspected, and restored before it finds its next home. I look for heritage brands, quality construction, and the kind of softness that only comes from truly good cashmere.

    I also write about cashmere care, capsule wardrobes, and the quieter kind of life I've found myself building in midlife — because I think a lot of women are asking the same questions I was. What do I actually need? What lasts? What's worth keeping?

    If that resonates, you're in the right place.

  • Partnering with brands that align with thoughtful, elevated everyday living.

    Marin Cashmere reaches women 40+ who care about intentional living, timeless style, and quality over quantity. My audience shops thoughtfully, invests in what lasts, and trusts recommendations that feel genuine — because they are.

    I partner with brands that align with that ethos: cashmere care, everyday essentials, slow living, home, wellness, and anything that fits a wardrobe built to last.

    WHAT I OFFER 

    • UGC content for product features and brand storytelling

    • Affiliate partnerships and curated product edits

    • Seasonal and evergreen content across Instagram, Pinterest, and the blog

    • Amazon storefront integration

    AUDIENCE SNAPSHOT 

    • 1600+ Instagram followers

    • Pinterest seasonal content ecosystem

    • Active blog with SEO-driven cashmere content

    • Etsy + Poshmark shop presence

    • Core audience: women 40+, intentional living, quality-focused purchasing

    I’d love to hear from you.

Founder Ellen in a pink cashmere sweater standing in a kitchen with a white cabinet, a window with greenery outside, a potted plant, and a tray of assorted fruit on the counter.
Let's Work Together