Thoughts on cashmere, resale, and intentional living—rooted in a philosophy of buying better, wearing longer, and living with intention.

A cozy workspace with folded sweaters, a cup of coffee, an open notebook with a pen, a framed landscape photo, and soft fabrics on a wooden surface, illuminated by warm sunlight.
From High Tech to Heritage Knits
Ellen Gustafson Ellen Gustafson

From High Tech to Heritage Knits

From a career in tech to curating preloved cashmere in Marin — the story behind the pivot, and why slowing down, buying better, and building something rooted in craft turned out to be the most meaningful work of all.

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